.2024 has been an unstable year for adtech funding.U.S.-focused adtech startups, as soon as adapted to running into billions in financial backing annually, have increased virtually $360 million so far this year, putting it on course to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown results from market saturation, elevated governing tensions, and economical uncertainties.ADWEEK spoke to 5 VCs who continue to buy adtech companies, despite these obstacles, about what they are seeking as well as what they steer clear of. Perhaps unsurprisingly, these real estate investors are targeting options in privacy-focused innovations as well as industry-specific areas like connected television.